AurelleAndBloom.com is an online fashion store that sells women’s clothing, pajamas, dresses, tops, sweaters, and other fashion items. The website gained attention through heavily discounted promotions, particularly on social media, where products were advertised at substantial discounts.
While the store presents itself as a fashion retailer offering affordable clothing, our investigation uncovered several concerns relating to customer complaints, business practices, and overall trustworthiness.
Quick Takeaway
- AurelleAndBloom.com was registered in October 2024.
- The domain uses hidden WHOIS ownership information.
- The website appears to have sold women’s clothing, pajamas, dresses, tops, sweaters, and accessories.
- The store is currently inaccessible and displays an “Opening Soon” page.
- Hundreds of customer reviews report recurring VIP membership charges that customers claim they did not knowingly authorize.
- Many complaints also mention shipping delays, product quality issues, and refund difficulties.
- The website carries a very poor Trustpilot rating.

What Is AurelleAndBloom.com Selling?
AurelleAndBloom.com marketed a variety of women’s fashion products, including dresses, sweaters, tops, jackets, pajamas, accessories, shoes, and other apparel. The store became particularly known for heavily discounted Taylor Swift-themed pajamas and seasonal promotional offers.
Our Investigation Findings
Recently Registered Domain
WHOIS records show that AurelleAndBloom.com was registered in October 2024. A young domain is not automatically fraudulent, but it provides little operating history for consumers to evaluate.
Hidden Ownership Information
The domain’s ownership details are protected through a privacy service. While privacy protection is common, it reduces transparency regarding who is operating the business.
Large Volume of Customer Complaints
One of the most concerning findings is the volume of negative customer feedback. Trustpilot currently shows hundreds of reviews with an extremely low rating, with many customers alleging unauthorized recurring membership charges after making a purchase.
Recurring VIP Membership Complaints
Numerous customers report being enrolled in a VIP membership program that allegedly resulted in recurring charges of approximately $29.99 after an initial purchase. Several reviewers claim they were unaware they had agreed to such a subscription.
Shipping and Fulfillment Issues
Customer complaints frequently mention:
- Orders arriving weeks after expected delivery dates
- Products arriving after the intended occasion
- Tracking delays
- Products that did not meet expectations
These complaints appear repeatedly across independent reviews and discussions.
Website Currently Unavailable
At the time of our review, the website displays an “Opening Soon” message rather than an active storefront. It also references a membership cancellation portal.
Red Flags Identified
Hidden Domain Ownership
The operators behind the website are not publicly identified through WHOIS records.
Large Number of Negative Reviews
The store has accumulated hundreds of negative customer reviews and an extremely poor Trustpilot rating.
Recurring Membership Charge Allegations
Many customers report recurring VIP charges following purchases and state they were unaware they had enrolled in a subscription program.
Delivery Complaints
Numerous customers report delayed deliveries and issues with order fulfillment.
Storefront Currently Offline
The store is presently inaccessible and displays only a restricted access page.
How the Scam Appears to Work
Based on customer reports and patterns observed in complaints, the process appears to follow a common pattern.
Step 1: Attracting Customers With Discounted Products
Shoppers are drawn to advertisements promoting heavily discounted fashion products and seasonal merchandise.
Step 2: Completing a Purchase
Customers place an order and receive confirmation of the transaction.
Step 3: Recurring Membership Charges Begin
Many customers claim that recurring VIP membership fees appeared on their payment cards after making a purchase. Several reviewers state they did not knowingly sign up for a subscription service.
Step 4: Shipping or Product Issues
Some customers report long delivery delays, products arriving after holidays, or items that did not meet expectations.
Step 5: Attempting to Cancel or Seek Refunds
Customers often report having to contact support, dispute charges, or work through their banks and credit card providers to stop recurring payments.
Similar Scam Stores We’ve Investigated
AurelleAndBloom.com shares characteristics with:
Common factors include aggressive discount marketing, customer complaints, hidden ownership information, and limited transparency.
What To Do If You Ordered
If you purchased from AurelleAndBloom.com:
- Review your bank and card statements carefully.
- Check for recurring membership or subscription charges.
- Save all order confirmations and emails.
- Contact your payment provider if you identify unauthorized charges.
- Request a chargeback if appropriate.
- Consider replacing your payment card if recurring charges continue after cancellation attempts.
Frequently Asked Questions
Is AurelleAndBloom.com a scam?
We cannot definitively state that every transaction is fraudulent. However, the volume of complaints regarding recurring charges, delivery issues, and customer dissatisfaction raises significant concerns.
Why are shoppers concerned about AurelleAndBloom.com?
The primary concerns include recurring VIP membership charges, delayed deliveries, poor customer experiences, and a large number of negative reviews.
Is the website still operating?
At the time of review, the website displays an “Opening Soon” message and is not functioning as a normal online store.
Should I buy from AurelleAndBloom.com?
Given the volume of complaints and trust concerns identified during our investigation, consumers should exercise extreme caution.
Final Verdict
AurelleAndBloom.com raises substantial concerns due to its hidden ownership information, large number of negative customer reviews, recurring membership charge complaints, delivery issues, and currently inaccessible storefront. While some customers report eventually receiving products, the volume and consistency of complaints create a significant risk profile. Consumers should approach the website with extreme caution and carefully monitor any payment methods used for purchases.